Continous Discovery
Benefits of research
An always-on, agile research approach that lets you proactively find customer needs, pain points,
and desires in an ever changing digital landscape.
Build an Opportunity Tree based off learnings.
Collect actionable insights.
Create Persona/archetype, specifically of app users.
Participants
One page summaries after each interview were created to trigger insights and help
with synthesis.
A sample of interviews.
